Marketing Pulse Metrics

Total number of clicks on your ad.

In-platform metric name:

• Google: Clicks
• Meta Ads: Link Clicks
• LinkedIn Ads: Clicks

Number of times your ad is shown.

In-platform metric name:

Google: Impressions

Meta Ads: Impressions

LinkedIn Ads: Impressions

Clicks divided by impressions. Indicates how compelling your ads are

Total spend over the selected time period.

In-platform metric name:

Google: Cost

Meta Ads: Amount Spent

LinkedIn Ads: Spend

Average amount you paid for each click.

Cost to deliver 1,000 impressions.

Number of times users completed a desired action (like a form submission or purchase).

In-platform metric name:

Google: Conversions

Meta Ads: Results

LinkedIn Ads: Conversions

Average amount you spent on each conversion (total spend divided by conversions)

Shows how often, on average, a click results in a conversion. Calcualted by dividing conversions by clicks.

Conversion value (Conv. value)  is the sum of conversion values for your conversions. This metric is useful only if you have it configured in each each ad platform.

In-platform metric name:

Google: All Conv. Value

Meta Ads: Results Value

LinkedIn Ads: Conversion Value

Revenue generated from ad spend (Conv. Value / Spend)

Number of unique users who saw your ad at least once.

In-platform metric name:

Google: Unique users (only available for video campaigns)

Meta Ads: Reach

LinkedIn Ads: Reach

Average number of times each person saw your ad.

In-platform metric name:

Google: Avg. Impr. Freq. / User (only available in video campaigns)

Meta Ads: Frequency

LinkedIn Ads: Frequency

The number of times your videos have been watched

In-platform metric name:

Google: Views

Meta Ads: ThruPlays

LinkedIn Ads: Video Views

Views divided by impressions

Cost ÷ Video Views. For Meta it is cost-per-Thruplay

The total number of times a specific post has been viewed. This may include multiple views by the same user, depending on the platform. Often called impressions.

In-platform metric name:

• Facebook: page_post_impressions and post_impressions 
• Instagram: views
• LinkedIn: Total Impressions

The total number of times a video post or reel has been watched.

In-platform metric name:

Facebook: post_video_views

Instagram: views (video only)

LinkedIn: 3+ second video view

The number of clicks, reactions, saves, comments, shares and replies on your content

In-platform metric name:

Facebook: likes + comments + reactions + shares

Instagram: total interaction metrics (likes + saves + comments + shares

LinkedIn: organic clicks, likes, comments, and shares 

The number of unique users who saw your post in their feed or timeline. Unlike views, reach only counts each user once, even if they see the post multiple times.

In-platform metric name:

Facebook: page_posts_impressions_organic_unique, post_impressions_organic_unique 

Instagram: Reach

LinkedIn: Reach

The number of times users have clicked the "like" button on a post. A basic form of positive engagement or approval.

In-platform metric name:

Google: Total likes

Meta Ads: Total likes

LinkedIn Ads: Total likes

The total number of users who have chosen to subscribe to your profile or page to see your content regularly. A key audience size indicator.

In-platform metric name:

Facebook: Follows

Instagram: N/A (Instagram discontinued this metric in their API)

LinkedIn: Followers

The number of comments and replies on your content

In-platform metric name:

Google: Post comments

Meta Ads: Post comments

LinkedIn Ads: Post comments

The number of shares on your content

In-platform metric name:

Google: Post shares

Meta Ads: Post shares

LinkedIn Ads: Post shares

A percentage showing how engaged your audience is with your content, calculated as Engagements ÷  Impressions × 100%

A website visit that represents a period of time during which a user interacts with your website 

The number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen or page views.

The percentage of engaged sessions (engaged sessions/sessions)

User engagement duration per session.

Events measure user interactions on your website and app

Key events are the events that are important to your business, such as a purchase or a newsletter signup

The average number of events per session.

The percentage of sessions in which any key event was triggered

The number of users who interacted with your site or launched your app for the first time

Users who have initiated at least one previous session.

The total number of unique users who have logged an event.

The sum of revenue from purchases, subscriptions, and advertising (must have data layer setup to include ecommerce information)

Total number of emails sent (attempted deliveries) for the selected campaigns/time range.

Unique subscriber link clicks within sent emails (Mailchimp). Excludes multiple clicks by the same recipient on the same link.

Number of unique recipients who opened the email at least once.

Unique opens divided by delivered emails (sends minus hard & soft bounces). Indicates subject line & audience resonance.

The percentage of successfully delivered emails that resulted in an order.

Total number of bounced email addresses (hard + soft).

Unique subscriber clicks divided by delivered emails. Measures how well email content drives engagement.

(Hard + soft bounces) divided by total sends. High bounce rate can hurt deliverability.

Unsubscribes divided by delivered emails. Track list fatigue and content relevance.