Free UTM Parameter Builder
Our UTM parameter builder is a simple tool that helps you create trackable links by adding special tags (called UTM parameters) to your URLs so you can see exactly where your website traffic, leads, and sales are coming from.
What are UTM parameters?
UTMs are small pieces of text added to the end of a URL.
These tags tell analytics tools (like Google Analytics, GA4, Marketing Pulse, HubSpot, etc.):
- utm_source → Where traffic came from (facebook, google, newsletter)
- utm_medium → Type of traffic (cpc, email, social, referral)
- utm_campaign → Specific campaign (summer_sale, black_friday)
- utm_content → Ad or variation (video_ad, headline_a)
- utm_term → Keywords (for paid search)
Our UTM builder gives you fields to fill in and automatically generates the correctly formatted URL.
UTM Parameter Builder
Generate unique URLs to track the success of your marketing efforts.
Enter the website URL and campaign information
Generated Campaign URL
Enter a website URL to generate your campaign URL
Use this URL in your marketing links. When someone clicks the link, the parameters are sent to Marketing Pulse (if you use the Pulse Pixel) or Google Analytics.